Anna · returning DIY Premier · new homeowner · Atlanta, GA
Four onboarding worlds, one filer.
Same Anna. Same intelligence engine. Two surface treatments × two filing-window pressures = four experiences. Pick a card to walk through it. Each variant is a fully clickable prototype.
Refined classic — 4-screen Detect → Decide → Disclose → De-risk
Anna · early season
Early · ~70 days to Apr 15Relaxed value-led pitch. Pre-warmed life-event chip + Bank-of-America confirmation. Live Assisted Premier as the default match — the augmented-DIY landing for the awareness motion.
- Red TT brand mark + expert headshot in match card
- Chip-triggered confidence-building copy
- Engine reflection: 5-task signal read on Screen 2
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Anna · late season
Late · 8 days to Apr 15Same flow under time pressure. Countdown banner, social proof ("67% of Georgia filers like you have already filed"), default shifted to Full Service, same-day store appointment.
- April-15 countdown + cohort comparison
- SKU default flips: Live Assisted → Full Service
- 3-day timeline → 48-hour express turnaround
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Chat-style variant — agent-presence, streaming reasoning
Anna · early season
Conversational · earlyAisha is already reading the file when Anna arrives. First message isn't a question — it's a card showing what we already know. Streaming reasoning panel reveals the engine's logic before the recommendation lands.
- Mirror-opening pattern (Stripe × Apple Quick Start)
- Streaming thought log (Replit Agent × Cursor 2.0)
- Two-question wow placement test (Duolingo)
- Reverse-trial frame: "free until you file"
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Anna · late season
Conversational · lateSame conversational engine, urgency-tinted. Aisha leads with "April 15 is 8 days away — let's move fast." Quick replies shift from emotional ("how does this feel?") to operational ("I'll drive / hand it off / same-day in-person").
- Concierge bar tinted amber for time pressure
- Operational quick replies (handoff vs. drive vs. store)
- 48-hour FS turnaround surfaced in reasoning
- Same-day Lenox Square option appears in CTAs
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